GROW has partnered with Produce for Kids in its Power Your Lunchbox campaign. This digital marketing program aims to inspire more health-conscious lifestyles. This year, the Power Your Lunchbox campaign coincides with the 10th anniversary celebrations of GROW Month, happening in September.
The Power Your Lunchbox campaign, scheduled for August 3 through September 18, encourages families and individuals to take a pledge to pack healthier lunches during the back-to-school season, utilizing GROW bananas and other participating healthy brands. For each pledge taken, Organics Unlimited and other sponsor brands will make a donation to Feeding America® children’s programs that focus on health and wellness across the country.
Retailers, media and other trade organizations can support the Power Your Lunchbox program by joining GROW and Produce for Kids in a Twitter party at 6 p.m. PT on Wednesday, August 12. You can find the party on Twitter by following for #poweryourlunchbox hashtag.
Other back-to-school messaging and healthy eating tips will be available from GROW throughout the Power Your Lunchbox campaign.
You can get involved in sharing the message of GROW during the Power Your Lunchbox campaign and GROW Month using #GROWTURNS10 on Twitter, Facebook or Instagram.
For more information on how you can help support please visit our GROW website. You may also follow GROW on Facebook and Twitter for more updates.
To learn more about our organic bananas and how you can supply them in your store, please visit OrganicsUnlimited.com.
You may also follow Organics Unlimited on Facebook and Twitter for more news.
Photo courtesy of star2.com
Bananas are a hot commodity. Measured by value or by volume, bananas are the major fresh fruit imported to the United States. In organics categories, bananas are the largest organic import to the U.S. as well, boasting a $214.5 million import value in 2013.
With the summer harvest season in full swing, bananas have quite a few fresh friends in fruit departments lately. How do grocery stores and retailers continue to sell bananas when there are so many fresh fruits in season?
Thankfully, the banana is an American household staple. The Packer indicates that 84% of consumers purchased bananas at least once in the past year. Other statistics point out that more than 96% of U.S. households buy bananas at least once a month. Regardless of the season, bananas are a tried-and-true purchase for most Americans.
This means that retailers shouldn’t approach fresh produce as competition, but as additional sales opportunities. As one of the best-selling commodities in the produce department, bananas are often one of the reason consumers visit the produce department. Therefore, many merchandisers place their banana displays at the back of the store or department, allowing customers to walk through the displays of fresh fruits such as watermelons, stone fruits and berries in order to reach their staple: bananas.
Organics Unlimited expects minimal fluctuations in purchases as the seasons change, based on consistent consumer demand.
We’d love to hear your feedback. Share your thoughts and suggestions on merchandising and displaying organic bananas during the summer months by commenting below.
Follow Organics Unlimited on Facebook and Twitter to stay updated on the latest recipes, retail marketing tips and organic banana facts. Use #GROWTURNS10 on your social media posts to celebrate September GROW Month.
GROW by Organics Unlimited was created 10 years ago as a way to involve consumers in raising funds to assist the communities where Organics Unlimited bananas are grown. With the financial support of GROW banana purchases, Project Amigo, a non-profit partner in Mexico, is able to provide residents of the Colima, Mexico region with literacy, vision, dental and hearing clinics and also helps establish children’s educational programs, scholarships and boarding homes. Continue reading
In celebration of #GROWTURNS10, we invite you to share the message of GROW with your friends and family on Twitter, Facebook or Instagram. Help us spread the word about how GROW gives back! Continue reading
Posted in Blog
Tagged Banana Facts, Banana Recipes, Beauty tips, go bananas, GROW artwork, GROW Bananas, GROW Month, GROW Scholars, GROW Stories, GROWTURNS10, household uses, lunchbox, Snack
Bananas are often considered a super fruit. They provide many nutritional benefits for the body, but other than their vitamins and potassium, bananas have a bigger effect on our bodies that can help with quick reliefs, such as heartburn. There are also some fun facts that you may not have known. Enjoy and share them with your social network. Send us any cool banana facts that we may be missing #GROWTURNS10. Continue reading
Photo courtesy of Specialty Produce
According to Grocery Headquarters and the Organic Trade Association (OTA), sales of organic food and non-food products set an all-time record in the U.S. in 2014. Sales jumped to $39.1 billion, which is 11.3% more than the previous year.
Organic food sales alone accounts for $35.9 billion of that market, which is an 11% rise from the previous year.
The majority of households purchase organic items on a regular basis; 80% of households polled in the South and 90% on the West Coast and New England buy organic items at supermarkets and retail stores, up from 68% in 2013. OTA research has found that there are no regional, demographic or partisan boundaries when it comes to purchasing organic foods. Continue reading
Photo courtesy of Momtastic.com
The Fourth of July holiday is a time for family and friends to gather, relax and enjoy great summer weather. There is no doubt that many parents will be making grocery store runs prior to the holiday to stock up on kid-friendly and crowd-pleasing snacks. Not only are organic bananas a healthy and portable snack or breakfast item, children can create plenty of adventurous crafts using the fruit. By creating banana-themed craft displays or providing instructions on how to create them, you can boost banana sales and provide parents with a delightful way to keep children entertained. Continue reading