Category Archives: Blog

Tips for Marketing Organic Bananas to Millennials

banana and handA recent study sponsored by The Coca-Cola Company was cited in the July 2015 issue of Grocery Headquarters. The study, all about how Millennials shop for groceries, offered some key insights that grocery store retailers can use when wondering how to sell Organics Unlimited bananas toward the Millennial market.

Millennials spend $200 billion annually on groceries, averaging about $281 monthly per individual. That’s a large portion of the market, and through effective merchandising retailers can push products according to the generation’s needs. Continue reading

How Retailers and Distributors Prepare for GROW Month

GROW organic banana displayGROW Month, a 30-day celebration of Organics Unlimited’s nonprofit program, begins September 1. With each box of GROW organic bananas sold, a portion of the proceeds are directed toward the GROW fund and are used for youth education scholarships in Mexico, clean water programs in Ecuador, dental and vision care in Mexico, micro-loans for small family businesses and more. Continue reading

Keeping an Eye on Quality: From Soil to San Diego

Organics Unlimited Banana Farm

When considering how to provide the freshest, highest-quality bananas to retailers and distributors, it’s important to think of the logistical chain and ensuring the quality of the product throughout the growing and shipping process. From the soil to the storage of the bananas before distributors pick up their orders, Marco, the Operations & Logistic Manager for Organics Unlimited, oversees the entire process. He shares more information about how our organic bananas are grown, picked and transferred, all with quality in mind. Continue reading

GROW Partners with Produce for Kids

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GROW has partnered with Produce for Kids in its Power Your Lunchbox campaign. This digital marketing program aims to inspire more health-conscious lifestyles. This year, the Power Your Lunchbox campaign coincides with the 10th anniversary celebrations of GROW Month, happening in September.

The Power Your Lunchbox campaign, scheduled for August 3 through September 18, encourages families and individuals to take a pledge to pack healthier lunches during the back-to-school season, utilizing GROW bananas and other participating healthy brands. For each pledge taken, Organics Unlimited and other sponsor brands will make a donation to Feeding America® children’s programs that focus on health and wellness across the country.

Retailers, media and other trade organizations can support the Power Your Lunchbox program by joining GROW and Produce for Kids in a Twitter party at 6 p.m. PT on Wednesday, August 12.  You can find the party on Twitter by following for #poweryourlunchbox hashtag.

Other back-to-school messaging and healthy eating tips will be available from GROW throughout the Power Your Lunchbox campaign.

You can get involved in sharing the message of GROW during the Power Your Lunchbox campaign and GROW Month using #GROWTURNS10 on TwitterFacebook or Instagram.

For more information on how you can help support please visit our GROW website. You may also follow GROW on Facebook and Twitter for more updates.

To learn more about our organic bananas and how you can supply them in your store, please visit OrganicsUnlimited.com.

You may also follow Organics Unlimited on Facebook and Twitter for more news.

Summer Trends in Organic Banana Sales and Merchandising

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Photo courtesy of star2.com

Bananas are a hot commodity. Measured by value or by volume, bananas are the major fresh fruit imported to the United States. In organics categories, bananas are the largest organic import to the U.S. as well, boasting a $214.5 million import value in 2013.

With the summer harvest season in full swing, bananas have quite a few fresh friends in fruit departments lately. How do grocery stores and retailers continue to sell bananas when there are so many fresh fruits in season?

Thankfully, the banana is an American household staple. The Packer indicates that 84% of consumers purchased bananas at least once in the past year. Other statistics point out that more than 96% of U.S. households buy bananas at least once a month. Regardless of the season, bananas are a tried-and-true purchase for most Americans.

This means that retailers shouldn’t approach fresh produce as competition, but as additional sales opportunities. As one of the best-selling commodities in the produce department, bananas are often one of the reason consumers visit the produce department. Therefore, many merchandisers place their banana displays at the back of the store or department, allowing customers to walk through the displays of fresh fruits such as watermelons, stone fruits and berries in order to reach their staple: bananas.

Organics Unlimited expects minimal fluctuations in purchases as the seasons change, based on consistent consumer demand.

We’d love to hear your feedback. Share your thoughts and suggestions on merchandising and displaying organic bananas during the summer months by commenting below.

Follow Organics Unlimited on Facebook and Twitter to stay updated on the latest recipes, retail marketing tips and organic banana facts. Use #GROWTURNS10 on your social media posts to celebrate September GROW Month.

Celebrating GROW Students Maria Dolores and Heraclio

Maria Dolores CroppedGROW by Organics Unlimited was created 10 years ago as a way to involve consumers in raising funds to assist the communities where Organics Unlimited bananas are grown. With the financial support of GROW banana purchases, Project Amigo, a non-profit partner in Mexico, is able to provide residents of the Colima, Mexico region with literacy, vision, dental and hearing clinics and also helps establish children’s educational programs, scholarships and boarding homes. Continue reading

10 Ways to Share GROW bananas

In celebration of #GROWTURNS10, we invite you to share the message of GROW with your friends and family on Twitter, Facebook or Instagram. Help us spread the word about how GROW gives back! Continue reading