San Diego (August 20, 2013) – September is GROW Month for Organics Unlimited. Celebrated amongst all retailers carrying GROW label bananas by Organics Unlimited, everyone is encouraged to support the non-profit brand by increasing consumer awareness to the cause: giving resources and opportunities to workers. With a new sampling program ready to launch and new point-of-purchase materials available for free download, Organics Unlimited is excited to begin GROW Month.
“We want to give consumers the message that when they purchase GROW bananas they are contributing to a better life for those whom would have difficulty otherwise,” states Mayra Velazquez de Leon, president of Organics Unlimited. “Every GROW banana customers purchase helps provide scholarships, housing, clothing, and compensation to workers and their families.”
For the first time, Organics Unlimited is making available a sampling program for any retailer in the U.S. who would like to be involved. Demonstrators will be fully immersed in the GROW brand and can answer questions customers may have regarding the non-profit. “GROW Month is a time to let your customers know that they are helping change the world with each purchase of GROW bananas,” continues Velazquez de Leon. “We believe our new sampling program will spark more interest in organic bananas and social responsibility among consumers.”
Included in the new POP materials is an updated poster to inspire consumers to “Buy a banana. Change a life.” Along with the new header card, customers of Organics Unlimited may order banana bags made from recycled paper that feature a recipe. All retailers and merchandisers who support GROW may contact Organics Unlimited for login information to the online POP store for free print downloads.
With full emphasis on raising awareness to the consumer, now is the ideal time for retailers to begin planning for GROW Month. Funds are currently helping fund a clean water project and education programs in Ecuador as well as education and health programs in Mexico.
San Diego (June 26, 2013) Organics Unlimited of San Diego, CA has announced that they will be introducing GROW bananas to the western Canadian market through Pro Organics of British Columbia. Starting in July, GROW bananas will be available to retailers in British Columbia, Alberta, Saskatchewan, Manitoba and the Yukon.
“Pro Organics has supported Organics Unlimited for many years, and we felt the time was right to make a 100% commitment to the GROW label. We strongly support giving back to the communities that produce our food,” stated Steve Boyle of Pro Organics. “The GROW program is all about giving resources and opportunities to the people working at the farm level, and Pro Organics is pleased to partner with Organics Unlimited in that endeavor.” Pro Organics is Canada’s organic fresh food leader with nearly 25 years of service to the trade.
“Pro Organics has been a long time customer of Organics Unlimited, but this will be the Canadian introduction of our GROW brand starting in July,” said Mayra Velazquez de Leon, president of Organics Unlimited. GROW is a program that was started by Organics Unlimited in 2005 to provide support to communities where the bananas are grown in a very direct way without high administrative costs.
Through a small surcharge on each box of bananas, the program has now generated over $500,000 in educational and health-related support programs in Mexico and Ecuador. “We feel GROW has been very effective in giving the workers, their families and their communities the type of benefits that they need, without the higher costs associated with some of the more well publicized programs intended to protect the workers,” said Velazquez.
San Diego, CA (April 25, 2013) — Chiquita Brands and Organics Unlimited have formed an agreement to supply organic bananas to the US market under the Chiquita® label. This agreement for Organics Unlimited is an expansion of their distribution in the US with organic bananas from Mexico and Ecuador.
The new partnership includes training in both Mexico and Guatemala to synchronize the systems of each company for the organic banana program. All bananas under this agreement will be sold in the US under the Chiquita Organic label, with an emphasis on quality and packaging to meet or surpass the current standards Chiquita has with its retail customers.
Organics Unlimited will continue to supply the US and Canadian markets with organic bananas under the Organics Unlimited label, GROW label, and Fair Trade label. The company has expanded growing operations in the past five years, increasing the available supply of year round organic bananas, plantains, red bananas and coconuts.
ABOUT ORGANICS UNLIMITED
Organics Unlimited is a San Diego-based distributor of organic tropical fruit from Mexico and South America, providing GROW-certified bananas. They are USDA certified organic for the U.S. and Canada through Organic Certifiers. Organics Unlimited offers organic bananas through their traditional label as well as the GROW label and Fair Trade label. For more information on Organics Unlimited and GROW, visit their websites at OrganicsUnlimited.com, GrowBananas.org, or call 619.710.0658.
ABOUT CHIQUITA BRANDS INTERNATIONAL, INC.
Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of nutritious, high-quality fresh and value-added food products – from energy-rich bananas, blends of convenient green salads and other fruits to healthy snacking products. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs approximately 20,000 people and has operations in nearly 70 countries worldwide. For more information, please visit the corporate web site at http://www.chiquita.com.
San Diego, CA (Jan. 30, 2013) — Moving forward into the New Year, Organics Unlimited has announced the development of their new Sales Support Kit, which will launch within the first quarter. Included will be a Five Points to Drive Sales plan, up-to-date point-of-purchase materials, successful tips on how to use these materials, and much more.
“The goal is to continue our commitment with our customers by providing all of the tools necessary to drive product and increase sales in one simple package,” states President and Co-Founder of Organics Unlimited, Mayra Velazquez de Leon. “The Sales Support Kit is our way of helping our customers move more product, more effectively.”
The Sales Support Kit is part of a new campaign focus for 2013 that will strengthen relationships to ensure customers they are given the support they are guaranteed when choosing Organics Unlimited.
“We’ve developed the Sales Support Kit to show our appreciation of the loyalty and feedback we have been given from our customers,” Velazquez de Leon continues. “And we will continue to make Organics Unlimited the best possible brand experience in the market.”
Ongoing updates will be announced through Organic Odes, the official blog of Organics Unlimited. Retailers interested in getting a head start on their marketing efforts this year can download Organics Unlimited POP materials for free or purchase them for print at the new online POP store. (A sales representative must be contacted for login and password details.)
San Diego, CA (October 4, 2012) — As Organics Unlimited heads into the fourth quarter, the company would like to remind its customers that sustainability is important for future generations. Helping merchandisers relay this message to consumers, Organics Unlimited will offer special fourth quarter point-of-purchase materials and provide tips to show the benefits of buying sustainable produce.
Rolling out the final installment of their famous quote campaign, this quarter’s print and online ads recognize Wendell Berry, a poet, activist and writer who stated, “The only possible guarantee for the future is responsible behavior in the present.” The management at Organics Unlimited works continually to enhance and add programs that will reach this goal.
“Sustainability is a key priority at Organics Unlimited,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited. “Not only is our company focused on social responsibility with GROW [Giving Resources and Opportunities to Workers], but we must always keep in mind the safety of our planet for the future.”
Materials for sustainability marketing will be available online at OrganicsUnlimited.com. Retailers who are would like to educate their customers on sustainability can look to the company’s blog at OrganicOdes.com for insights and tips.
San Diego, CA (September 18, 2012) At the midpoint of GROW Month, the GROW Program boasts great support from retailers and consumers spreading awareness. Everyone is pitching in to increase sales of GROW label bananas up and down the West coast.
Since GROW Month began, Organics Unlimited has seen significant increase in interest of their GROW label bananas. New in-store, point-of-purchase materials have become available, and are registering well with retail traffic. Retailers are downloading promotional materials on OrganicsUnlimited.com to help educate customers on the benefits of GROW bananas. These brand new POP materials are a great focal point for improving GROW banana displays. (Click the image below to enlarge)
“It is wonderful to see all of this support from our customers,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited and GROW. “The GROW Program means a lot to the communities we are helping, and we are very thankful to all of our customers who share this enthusiasm.”
GROW Month is hosted by Organics Unlimited throughout September and strives to increase sales and awareness of the GROW Program. With each purchase, a portion of the revenue is donated to the GROW Fund, which benefits workers, families and communities in the banana growing regions of Mexico and Ecuador.
Organics Unlimited is helping retailers with sampling events and contests as well as providing point-of-purchase materials, including display signs, recipe cards, banana bags, and more. Not only are retailers getting involved, so are food bloggers looking to create buzz with delicious recipes that call for GROW bananas.
San Diego, CA (August 16, 2012) Organics Unlimited will be hosting two separate contests this September to further increase retailer participation during GROW Month. Registration is now open and the company has invited anyone who sells GROW bananas to enter.
GROW Month is a time to spread consumer awareness of how each retailer is helping workers and their families in banana growing regions. By incorporating retailer contests, Organics Unlimited sees great opportunity to maximize sales. “The important thing is to keep in mind who we are helping, but we also want retailers to have fun in the process,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited.
One of the contests will be judged on how creative, yet informative retailers can make their GROW banana displays. Photo entries must be submitted to firstname.lastname@example.org for judgment by the end of September. The three best displays will receive a prize.
Demo clerks will play an important role within the second contest. Demo clerks of participating retailers are invited to develop a recipe incorporating GROW bananas. The recipes will be judged on taste, originality, and presentation. Retailers must submit their recipes to email@example.com, and include the day and time that they will be serving the recipe to their customers. The three best recipes win. Also, the demo clerk who sells the most GROW bananas for their store on the day they participate in the recipe contest will also earn a prize.
Organics Unlimited is prepared to supply any retailer the point-of-purchase materials necessary to successfully promote GROW Month. “Retailers are encouraged to be as creative as they can, while including elements of information that can help customers understand who they are supporting with each purchase,” states Velazquez de Leon.
Organics Unlimited is a San Diego-based distributor of organic tropical fruit from Mexico and South America, providing GROW-certified bananas. They are USDA certified for the US and Canada through Organic Certifiers. Organics Unlimited offers organic bananas through their traditional label, as well as the GROW label and Fair Trade label. For more information on Organics Unlimited and GROW, visit their websites at www.organicsunlimited.com, www.growbananas.org, or call 619.710.0658.
San Diego, CA (August 1, 2012) Come this September, Organics Unlimited will help their customers increase sales of GROW bananas through GROW Month. With the wheels in motion, this year’s GROW Month has begun to see great potential and expects increased collaboration among retailers.
Hosted every September by Organics Unlimited, GROW Month is a time to maximize retailer support. The company will be providing tailored in-store promotional materials that will help raise awareness of GROW, a charitable fund that provides help to workers and their families in banana growing regions. Organics Unlimited is prepared to help retailers with sampling events and contests as well as providing point-of-purchase materials, including display signs, recipe cards, banana bags, and more.
With each box of GROW bananas purchased, a portion of the revenue is donated to the GROW Fund, which is administered by the International Community Foundation. Funds are distributed to programs such as Project Amigo in Mexico and other nonprofit service projects in Ecuador.
In preparation for GROW Month, Organics Unlimited expects to see increased growth from years past. “An increase in sales means more opportunities for the communities where the bananas are grown,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited and GROW. “These programs include valuable educational and health opportunities for workers and their families that they may have never had the chance to obtain otherwise.”
Continuing their famous quotes marketing campaign, this quarter for GROW Month, Organics Unlimited uses inspired words from a Roman stoic philosopher, Seneca. He states, “Wherever there’s a human being, there’s an opportunity for kindness.”
San Diego, CA (July 9, 2012) Organics Unlimited has launched a new, fully restructured website. The new site promises to expand the benefits of the company by creating an easily accessible and user-friendly experience for all distributers and retailers.
The new Organics Unlimited website hosts up-to-date point-of-purchase materials, merchandising ideas, and industry news focused on selling the advantages of organic produce. “We wanted to give retailers a resource that is both informative and provides hands-on tools,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited. The new website will also provide an updated feed from Organics Unlimited’s blog, OrganicOdes.com.
GROW (Giving Resources and Opportunities to Workers) by Organics Unlimited will also receive a brand new website. Once a part of the Organics Unlimited corporate site, GROWBananas.org will have its own voice focused on consumer awareness.
“The GROW website has a lot of information to take away for our customers. But, it will also provide consumers with a better understanding of how they are instrumental to this cause with each purchase of GROW bananas,” explains Velazquez de Leon. Volunteer opportunities are also available through the website.
San Diego, CA (May 29, 2012) There is a growing demand for coconuts as consumers begin to realize the beneficial properties of organic coconuts and coconut water. Organics Unlimited, supplier of mature organic coconuts from Mexico, has partnered with Truly Raw Gourmet to provide coconuts for their coconut cream used in making their sorbets without losing sight of their organic promise.
“We did a lot of research to find a company that could provide us with a completely organic, mature coconut,” says Truly Raw Gourmet owner, Kippy Miller. “The other coconuts we found were young Thai coconuts, which require dipping in order to maintain quality in shipping. This dipping process involves chemicals, which concerns us in maintaining the organic nature of our product. Although many raw food companies will use these, we have chosen to stay organic. Organics Unlimited was the only company to offer mature organic coconuts that were not dipped.”
Truly Raw Gourmet is very particular in their choice of ingredients for their sorbets. Their goal is to provide a truly healthy product that is also exquisite in taste. In addition to the coconuts from Organics Unlimited, all sorbets contain locally grown fresh organic fruit in season and local raw unheated honey. And everything is packed for the consumer in eco-glass packaging to maintain its purity and healthful properties.
The partnership between Organics Unlimited and Truly Raw Gourmet is based on the altruism to sustainability in both organizations. “We have discussed the way we grow our coconuts in Mexico with Both Kippy and her partner Max Wolfe,” said Organics Unlimited president Mayra Velazquez de Leon. “Our focus on making sure our workers are treated well and receive fair wages was very important to Truly Raw Gourmet.”
The benefit of providing a lower carbon footprint because of the shorter distance the fruit travels before reaching the US is a part of providing more sustainable products. The need Truly Raw Gourmet has for transparency in sourcing and operations has provided a strong synergy that has made this collaboration successful not only economically, but also philosophically.