Welcome to the Five Points to Drive Sales plan, just one of the many added values of Organics Unlimited’s Sales Support Kit.
When it comes to driving sales, Organics Unlimited fully supports its retailers. The fundamental areas that the Five Points to Drive Sales plan focuses on are nutritional value, the convenience of purchase, alternative forms of consumption, strategic displays, and organic versus conventional.
Organics Unlimited is here to help. These five key elements have been developed in a way so you can maximize your potential sales. With our best intentions, we hope these Five Points to Drive Sales will bring organic bananas to the forefront of your produce sales:
Organic Vs. Conventional – The debate wages on, but organic produce sales have continued to steadily increase. With customers worrying more about their health, organic is an answer. Conveying the benefits of organic, not just for personal health, but also for social responsibility and sustainability reasons, will drive organic sales. (Click here for full details)
Nutritional Value – Nutrition is one of the highest deciding factors for food. It is important, especially with produce, to inform your customers of what they are ingesting. Highlighting how bananas can help your customers both physically and mentally increases the movement of the product. (Click here for full details)
Strategic Displays – Retail customers are big on visuals. Making sure your produce is properly displayed or has appealing signage is critical to gaining attention. Don’t just think produce section. Adding signage throughout your store that correlate to bananas can direct customers back to the produce department while they shop for other products. (Click here for full details)
Convenience of Purchase – The placement of a product contributes to its convenience. The easier you make it for a customer to find the bananas, the easier it will be to sell bananas. You may also want to think about pricing them individually rather than by the pound. Seeing the cost per banana can introduce a new mindset and catch customers who are on-the-go. (Click here for full details)
Alternative Forms of Consumption – Bananas have many hidden qualities that may not be first to come to mind. From shoe polish to teeth whitening, bananas can be utilized in multiple ways. Not only that, but they can be used in all sorts of recipes that can be cross marketed with other items in your store(s). (Click here for full details)
If you are interested in POP materials now for free download or purchased print, learn more about our new POP online store here.
If you’d like to be involved and to learn more about Organics Unlimited, GROW, or how you can obtain Fair Trade Label Organics Unlimited bananas, visit OrganicsUnlimited.com, GROWBananas.org, or call (619) 710-0658.