Capitalize on the difference between organic versus conventional bananas; this is one of the Five Points to Drive Sales. As one of the most valuable tools in your arsenal, pushing the organic benefits will truly place the advantage on your produce. Many consumers know of organic just by name and not by facts. Help your customers understand the difference and it will help you increase your organic sales. Continue reading
For the fourth topic of our Five Points to Drive Sales plan, we will be discussing how to strategically display your product to your advantage. By selling the nutritional benefits, making your produce more convenient, and cross marketing alternative uses, you have a good start. Including engaging displays around your store will increase your traffic to the produce section, meaning more organic banana sales. Continue reading
We’ve reached the third topic of our Five Points to Drive Sales. Aside from nutritional value and convenience, Organics Unlimited would like to talk about how you can promote alternative uses of bananas. They are more than just a grab-and-go fruit; there are plenty of ways consumers can integrate bananas into their daily lives. Exposing those alternatives can mean increased sales for you. Continue reading
San Diego, CA (Jan. 30, 2013) — Moving forward into the New Year, Organics Unlimited has announced the development of their new Sales Support Kit, which will launch within the first quarter. Included will be a Five Points to Drive Sales plan, up-to-date point-of-purchase materials, successful tips on how to use these materials, and much more.
“The goal is to continue our commitment with our customers by providing all of the tools necessary to drive product and increase sales in one simple package,” states President and Co-Founder of Organics Unlimited, Mayra Velazquez de Leon. “The Sales Support Kit is our way of helping our customers move more product, more effectively.”
The Sales Support Kit is part of a new campaign focus for 2013 that will strengthen relationships to ensure customers they are given the support they are guaranteed when choosing Organics Unlimited.
“We’ve developed the Sales Support Kit to show our appreciation of the loyalty and feedback we have been given from our customers,” Velazquez de Leon continues. “And we will continue to make Organics Unlimited the best possible brand experience in the market.”
Ongoing updates will be announced through Organic Odes, the official blog of Organics Unlimited. Retailers interested in getting a head start on their marketing efforts this year can download Organics Unlimited POP materials for free or purchase them for print at the new online POP store. (A sales representative must be contacted for login and password details.)
As we move forward in delivering each of our Five Points to Drive Sales – promotion of nutritional value was discussed last week – this week we will go over how to create convenience for your customers. With so much to do and so little time, consumers are on the go. Providing customers with alternative means of purchasing bananas will help generate a sense of ease and increase your sales. Continue reading
To kick-off Organics Unlimited’s promise to provide our Five Points to Drive Sales plan, we are going to focus on point one: promoting the nutritional value of bananas. With nutrition being one of the highest deciding factors for choosing what we eat, it is beneficial to exemplify the advantages bananas have. Having both physical and mental health benefits, there are many selling points you could utilize in your stores. Continue reading
Last week we introduced plans for our 2013 Sales Support Kit. Over the next few weeks we will be slowly introducing elements of what this entails and how you can reap the benefits. One of the major focuses of this Support Kit is our Five Points to Drive Sales. These five key elements have been developed in a way so you can maximize potential sales of organic bananas. Continue reading