GROW has partnered with Produce for Kids in its Power Your Lunchbox campaign. This digital marketing program aims to inspire more health-conscious lifestyles. This year, the Power Your Lunchbox campaign coincides with the 10th anniversary celebrations of GROW Month, happening in September.
The Power Your Lunchbox campaign, scheduled for August 3 through September 18, encourages families and individuals to take a pledge to pack healthier lunches during the back-to-school season, utilizing GROW bananas and other participating healthy brands. For each pledge taken, Organics Unlimited and other sponsor brands will make a donation to Feeding America® children’s programs that focus on health and wellness across the country.
Retailers, media and other trade organizations can support the Power Your Lunchbox program by joining GROW and Produce for Kids in a Twitter party at 6 p.m. PT on Wednesday, August 12. You can find the party on Twitter by following for #poweryourlunchbox hashtag.
Other back-to-school messaging and healthy eating tips will be available from GROW throughout the Power Your Lunchbox campaign.
To learn more about our organic bananas and how you can supply them in your store, please visit OrganicsUnlimited.com.