Tag Archives: GROW Bananas

Looking Back at 2012 and Moving Ahead to 2013

Mayra, Manuel, Ted and Susan Organics Unlimited

It has been a wonderful year for Organics Unlimited, and it is all thanks to you, our loyal and amazing customers. We wanted to write and say thank you and reflect on how far we have come this past year. There has been great movement within our company and it wouldn’t have been possible without your help.

Over the course of 2012, Organics Unlimited has been campaigning four key messages that promote quality, healthy lifestyles, GROW, and sustainability. Each quarter, we have utilized a famous quote by a historic figure that represented the ideals of each message. Throughout each quarter we integrated each quote in our marketing with great success.

Organics Unlimited not only introduced a bright new marketing campaign, but also fully redesigned websites for both the company and GROW. Each website has been improved to create more user-friendly interactivity. GROW was given its own website to branch off and focus more on the consumer side while the Organics Unlimited’s website maintains business communications.

GROW Month was just as successful as ever. Many retailers pushed our company’s nonprofit arm while consumer awareness grew. Our total year end donations have come to reach almost $68,000. We would like to take this chance to thank everyone who has made the effort to donate to our cause. You can head on over to the International Community Foundation’s website to donate today!

As for the blog, you can see that we have continually kept up each week to provide useful information to increase sales and generate new ideas to bring to your produce marketing in stores. Organic Odes has also established a recipe column that promotes the use of food demos to drive interest with fun, new recipes each week.

For retailers and distributors interested in obtaining resources to help promote our produce, we have developed a brand new online store that allows you accessibility to our merchandising point-of-purchase materials. Click here to access the Organics Unlimited POP online store. Click here to access Fair Trade USA’s POP online store.

As for our continual growth as a company, this year we have branched further east into Texas, and we will continue to expand our outreach to other distributors across the United States and around the world. Our partnership with Japanese retailers remains as strong as ever, and we look forward to providing others with all that we have to offer.

If you’d like to be involved and to learn more about Organics Unlimited, GROW, or how you can obtain Fair Trade Label Organics Unlimited bananas, visit OrganicsUnlimited.com, GROWBananas.org, or call (619) 710-0658.

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Be sure to follow Organics Unlimited on Facebook and Twitter as well as GROW on Facebook and Twitter!

Consumer Outreach Builds as Organics Unlimited Kicks Off GROW Month

Organics Unlimited Logo

San Diego, CA (September 18, 2012) At the midpoint of GROW Month, the GROW Program boasts great support from retailers and consumers spreading awareness. Everyone is pitching in to increase sales of GROW label bananas up and down the West coast.

Since GROW Month began, Organics Unlimited has seen significant increase in interest of their GROW label bananas. New in-store, point-of-purchase materials have become available, and are registering well with retail traffic. Retailers are downloading promotional materials on OrganicsUnlimited.com to help educate customers on the benefits of GROW bananas. These brand new POP materials are a great focal point for improving GROW banana displays. (Click the image below to enlarge)

GROW-POP-banner-2012

“It is wonderful to see all of this support from our customers,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited and GROW. “The GROW Program means a lot to the communities we are helping, and we are very thankful to all of our customers who share this enthusiasm.”

GROW Month is hosted by Organics Unlimited throughout September and strives to increase sales and awareness of the GROW Program. With each purchase, a portion of the revenue is donated to the GROW Fund, which benefits workers, families and communities in the banana growing regions of Mexico and Ecuador.

Organics Unlimited is helping retailers with sampling events and contests as well as providing point-of-purchase materials, including display signs, recipe cards, banana bags, and more. Not only are retailers getting involved, so are food bloggers looking to create buzz with delicious recipes that call for GROW bananas.

Support GROW to Protect a Vision

The GROW fund started in 2005, and since then it has provided excellent vision clinics for workers and their families in the area where GROW bananas are grown.

Like the GROW dental clinics, volunteers go down to Mexico to help coordinate and manage the vision clinics for those who would like their eyesight evaluated. A worker’s eyesight is extremely important on the job, but poor vision also impacts their lives. Every year GROW provides hundreds of pairs of glasses to bring a clearer world to these workers. Continue reading