Tag Archives: GROW by Organics Unlimited

Organics Unlimited CEO Mayra Velazquez de Leon Kicks off GROW Month

Mayra Velazquez de LeonOrganics Unlimited President and CEO Mayra Velazquez de Leon

At GROW by Organics Unlimited, we are honored and excited to celebrate the 10th anniversary of the GROW program. Throughout the month of September, we will have an extra focus on all things GROW in order to raise awareness of the social responsibility program and inspire more distributors, retailers and consumers to become involved. Learn more about GROW and our social responsibility initiatives in this interview with Organics Unlimited President and CEO Mayra Velazquez de Leon.

Q: Why was GROW founded?

“I am the fourth generation of my family to work in growing organic bananas. Organics Unlimited founded GROW in 2005 as a way to give back to the co­mmunities and workers in Mexico and Ecuador that help produce our fruit. Bananas are the most frequently bought fruit in the world, and we want to ensure that continues by being conscious of and responsible for the communities and land in the areas where our organic bananas are grown.

Q: What kind of aid does GROW provide?

“Through the GROW program, those who purchase organic bananas with the GROW label help provide incredible opportunities to those who otherwise wouldn’t have them. In Mexico, for example, the GROW funds have contributed to vision care programs, dental clinics, scholarships for students and school supplies. In Ecuador, a clean water project has been established as well as an early childhood education program.”

Q: What can retailers and distributors do to spread the message of GROW?

“Of course, every box of GROW organic bananas you purchase directly benefits the farm workers and community members surrounding our banana plantations. The $0.60 surcharge on each box of bananas may not seem like much, but each purchase accumulates into a donation that can impact lives in Mexico and Ecuador. Your continued support creates substantial change.

“Additionally, special for GROW Month, we have created a bundle of promotional materials such as banana bags to help retailers and distributors share information about the mission of GROW organic bananas with their customers on social media and in-stores. For access to these materials, please contact organics@osterads.com.”

Q: How can consumers get involved or support GROW?

“Every purchase of GROW organic bananas count, and we appreciate everyone who has helped raise awareness of GROW and its mission. In September, we celebrate GROW Month, which is dedicated to bringing awareness to how your banana purchases affect entire communities. This year is special as it is the 10th anniversary of GROW, and we encourage supporters to share the message of GROW on social media using #GROWTURNS10. And, if your local grocer does not offer GROW organic bananas, express your interest in the product to them. “

Follow GROW on Facebook, Twitter and Instagram and support GROW Month using #GROWTURNS10.

 

GROW Partners with Produce for Kids

produce-for-kids-logo-web

GROW has partnered with Produce for Kids in its Power Your Lunchbox campaign. This digital marketing program aims to inspire more health-conscious lifestyles. This year, the Power Your Lunchbox campaign coincides with the 10th anniversary celebrations of GROW Month, happening in September.

The Power Your Lunchbox campaign, scheduled for August 3 through September 18, encourages families and individuals to take a pledge to pack healthier lunches during the back-to-school season, utilizing GROW bananas and other participating healthy brands. For each pledge taken, Organics Unlimited and other sponsor brands will make a donation to Feeding America® children’s programs that focus on health and wellness across the country.

Retailers, media and other trade organizations can support the Power Your Lunchbox program by joining GROW and Produce for Kids in a Twitter party at 6 p.m. PT on Wednesday, August 12.  You can find the party on Twitter by following for #poweryourlunchbox hashtag.

Other back-to-school messaging and healthy eating tips will be available from GROW throughout the Power Your Lunchbox campaign.

You can get involved in sharing the message of GROW during the Power Your Lunchbox campaign and GROW Month using #GROWTURNS10 on TwitterFacebook or Instagram.

For more information on how you can help support please visit our GROW website. You may also follow GROW on Facebook and Twitter for more updates.

To learn more about our organic bananas and how you can supply them in your store, please visit OrganicsUnlimited.com.

You may also follow Organics Unlimited on Facebook and Twitter for more news.

10 Banana Facts

Organics Unlimited DisplayBananas are often considered a super fruit. They provide many nutritional benefits for the body, but other than their vitamins and potassium, bananas have a bigger effect on our bodies that can help with quick reliefs, such as heartburn. There are also some fun facts that you may not have known. Enjoy and share them with your social network. Send us any cool banana facts that we may be missing #GROWTURNS10. Continue reading

The End of the School Year: GROW Students Dulce and Isaías

1472904_943905875621119_8301473608430783279_nGROW by Organics Unlimited was created 10 years ago as a way to involve consumers in raising funds to assist the communities where Organics Unlimited bananas originate from. With the financial support of GROW banana purchases, Project Amigo is able to provide residents of the Colima, Mexico regionwith literacy, vision, dental and hearing clinics and also helps establish children’s educational programs, scholarships and boarding homes.

Many students in Colima would not be able to continue their studies past a young age if it weren’t for the educational scholarships that GROW banana purchases fund. In honor of the end of the school year, we’d like to highlight some success stories of GROW scholars turning into young adults and pursuing their dreams. Continue reading

GROW by Organics Unlimited Creates Disaster Relief Fund to Aid Communities

GROW Label
SAN DIEGO (May 27, 2015) –
The GROW Fund, a nonprofit program developed by Organics Unlimited in 2005, has opened a special sub-fund earmarked to specifically aid in disaster relief. Administered by the International Community Foundation (ICF), it was created in light of recent natural disasters worldwide.

Beginning on May 11, 2015, a percentage of the funds derived from the purchase of GROW bananas will be directed toward the new disaster relief sub-fund. This allows for GROW to respond quickly if there is a devastating natural event near the communities in Mexico and Ecuador where GROW organic bananas are harvested.

“With so many catastrophic events happening around the world, we felt it was imperative to create a way to help our communities recover if disaster should strike,” said Mayra Velazquez de Leon, president of Organics Unlimited and GROW. “We have a social responsibility to support communities surrounding our banana plantations, as many workers live in areas plagued by storms.”

This special GROW sub-fund can be used in multiple stages of disaster relief, such as immediate response – providing food, water and medical treatment quickly after a catastrophe – or long-term, such as rebuilding schools and homes. In the wake of a disaster, ICF will produce a list of reliable third-party agencies that are able to provide relief as quickly as they reach the affected area; once Organics Unlimited approves a recommended plan, funds can be distributed to the organization(s) almost immediately.

“Our farms tend to be in areas often affected by natural disasters,” said Velazquez de Leon. “By creating a GROW disaster relief sub-fund, we can be as prepared as possible to assist if or when something devastating happens.”

To donate or learn more about GROW, please visit http://donate.icfdn.org/. To purchase GROW bananas, visit organicsunlimited.com.

About Organics Unlimited
Organics Unlimited is a San Diego-based distributor of organic tropical fruit from Mexico and South America, providing its traditional label as well as the GROW label. Its fruits are USDA certified organic for the U.S. and Canada through Organic Certifiers. For more information on Organics Unlimited and GROW, visit OrganicsUnlimited.com, GrowBananas.org, or call 619.710.0658. Check out the latest blog post from Organics Unlimited at: OrganicOdes.com, or find Organics Unlimited on Facebook, Twitter or YouTube.

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Appreciating the Work of Teachers and Project Amigo

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Julieta helping a group of students at a homework club. Photos courtesy of GROW and Project Amigo.

In honor of Teacher Appreciation Day on Tuesday, May 5, we wanted to share more about the dedication and work of the Project Amigo staff. With the help of GROW donations, raised through the purchase of GROW organic bananas, Project Amigo is able to aid the rural families in Mexico that live near the banana plantations. Educational scholarships pay for school uniforms, textbooks and supplies for the youth, and homework clubs provide a safe and supportive environment for students to visit after school. At each homework club location, a Project Amigo staff member serves as a teacher and provides other assistance.

Project Amigo staff not only serve as tutors and administrators for each club location, but they are mentors to many of the youth; tutors like Jorge and Julieta are role models for Project Amigo students that also want to go on to college and give back to their own communities through their chosen professions. Continue reading

Plan Ahead for a Fruitful 2015 with Organic Bananas

Plan Ahead for a Fruitful 2015 with Organic Bananas

It’s been a great 2014, and we are thankful for all our customers and GROW supporters who continue to choose Organics Unlimited. As we move into 2015, we promise to keep delivering only the freshest, most delicious sustainable organic bananas on the market. What are your objectives for 2015 and how can you plan ahead? Continue reading