San Diego, CA – The GROW Fund, a non-profit certification developed by Organics Unlimited in 2005, has partnered with Produce for Kids in their Power Your Lunchbox Pledge. This one-of-a-kind digital marketing program will take place from August 11 through September 15, inspiring more health conscious lifestyles.
The Power Your Lunchbox Pledge encourages families throughout the U.S. to take a pledge to pack healthier lunches for their children utilizing GROW bananas as one of the participating organizations. For each pledge taken, Organics Unlimited will make a donation to DonorsChoose.org in support of programs that focus on health and wellness classroom projects across the country.
“Organics Unlimited is always looking for new, innovative ways to express the benefits of healthy living through organic bananas,” states President of Organics Unlimited, Mayra Velazquez de Leon. “We are very excited to join Produce for Kids in their efforts to create a healthier nation.”
Tie-ins with back-to-school messaging and healthy eating will be at the forefront of the Power Your Lunchbox Pledge website. A Twitter party will also be held on Wednesday, August 20, 2014, for anyone interested in communicating with the participating produce companies first-hand.
Organics Unlimited is always looking for new ways in which we can help our communities benefit from the GROW program. We spoke previously regarding the work that Children International-Guayaquil is doing in Ecuador to provide clean water. It’s always nice to hear how the projects we support are doing and we’d like to share with you updates on how it has affected the lives you are supporting when you purchase GROW bananas.
Your support of GROW bananas provides young adults amazing opportunities through scholarship programs such as Project Amigo. Through the GROW program, one fourth-year nursing student at the University of Colima, Adriana Dominguez (pictured above), got a chance of a lifetime to travel up to Seattle, Washington to gain experiences she never thought would have been possible before GROW. Continue reading
San Diego (August 20, 2013) – September is GROW Month for Organics Unlimited. Celebrated amongst all retailers carrying GROW label bananas by Organics Unlimited, everyone is encouraged to support the non-profit brand by increasing consumer awareness to the cause: giving resources and opportunities to workers. With a new sampling program ready to launch and new point-of-purchase materials available for free download, Organics Unlimited is excited to begin GROW Month.
“We want to give consumers the message that when they purchase GROW bananas they are contributing to a better life for those whom would have difficulty otherwise,” states Mayra Velazquez de Leon, president of Organics Unlimited. “Every GROW banana customers purchase helps provide scholarships, housing, clothing, and compensation to workers and their families.”
For the first time, Organics Unlimited is making available a sampling program for any retailer in the U.S. who would like to be involved. Demonstrators will be fully immersed in the GROW brand and can answer questions customers may have regarding the non-profit. “GROW Month is a time to let your customers know that they are helping change the world with each purchase of GROW bananas,” continues Velazquez de Leon. “We believe our new sampling program will spark more interest in organic bananas and social responsibility among consumers.”
Included in the new POP materials is an updated poster to inspire consumers to “Buy a banana. Change a life.” Along with the new header card, customers of Organics Unlimited may order banana bags made from recycled paper that feature a recipe. All retailers and merchandisers who support GROW may contact Organics Unlimited for login information to the online POP store for free print downloads.
With full emphasis on raising awareness to the consumer, now is the ideal time for retailers to begin planning for GROW Month. Funds are currently helping fund a clean water project and education programs in Ecuador as well as education and health programs in Mexico.