San Diego, CA – Every September Organics Unlimited celebrates GROW Month, a time when more emphasis on the GROW program is placed on consumer awareness. Having raised over $1 million in support for scholarships, educational programs, and health clinics in the banana growing regions of Ecuador and Mexico, GROW Month has become a very important part in retailer promotions.
“Every year we see GROW Month expand among our customers,” states Mayra Velazquez de Leon, President and Founder of Organics Unlimited and GROW. “I have nothing but gratitude towards the enthusiasm and support our customers show for GROW.”
From 2012 to 2013, GROW support increased by almost 250 percent. This year, GROW has raised almost $200,000 in funds to help continue their efforts in social responsibility. Proceeds of the funds go to Children International and Project Amigo to help build opportunities for the workers, their families and their communities.
“It is very important to us that our customers have all the essential tools and information they need to raise the awareness of the GROW program to encourage the efforts supported with the purchase of every organic GROW banana,” says Velazquez de Leon. “We are all working together to change lives for the better.”
Organics Unlimited continues to offer free point-of-purchase materials to their customers. Complete with header cards, recipe cards, and other signage, all items in the free online store by Organics Unlimited is available for free download for self-printing. Printing is available at a reasonable cost. Banana bags are also available for special order.
San Diego, CA – The GROW Fund, a non-profit certification developed by Organics Unlimited in 2005, has partnered with Produce for Kids in their Power Your Lunchbox Pledge. This one-of-a-kind digital marketing program will take place from August 11 through September 15, inspiring more health conscious lifestyles.
The Power Your Lunchbox Pledge encourages families throughout the U.S. to take a pledge to pack healthier lunches for their children utilizing GROW bananas as one of the participating organizations. For each pledge taken, Organics Unlimited will make a donation to DonorsChoose.org in support of programs that focus on health and wellness classroom projects across the country.
“Organics Unlimited is always looking for new, innovative ways to express the benefits of healthy living through organic bananas,” states President of Organics Unlimited, Mayra Velazquez de Leon. “We are very excited to join Produce for Kids in their efforts to create a healthier nation.”
Tie-ins with back-to-school messaging and healthy eating will be at the forefront of the Power Your Lunchbox Pledge website. A Twitter party will also be held on Wednesday, August 20, 2014, for anyone interested in communicating with the participating produce companies first-hand.
Organics Unlimited is always looking for new ways in which we can help our communities benefit from the GROW program. We spoke previously regarding the work that Children International-Guayaquil is doing in Ecuador to provide clean water. It’s always nice to hear how the projects we support are doing and we’d like to share with you updates on how it has affected the lives you are supporting when you purchase GROW bananas.
Your support of GROW bananas provides young adults amazing opportunities through scholarship programs such as Project Amigo. Through the GROW program, one fourth-year nursing student at the University of Colima, Adriana Dominguez (pictured above), got a chance of a lifetime to travel up to Seattle, Washington to gain experiences she never thought would have been possible before GROW. Continue reading