It’s been a fast, yet terrific month for Organics Unlimited and GROW. We have seen a lot of amazing support by consumers and retailers alike and we thank you all. With the culmination of GROW Month at the end of September, we ask that you please continue spreading the awareness of GROW all year round. GROW is not just a once a year promotion, it is a cause that Organics Unlimited supports continually through your banana purchases. Increase awareness of GROW and you will increase your sales. Continue reading
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Tagged Bananas, Fair Trade Month, Fair Trade USA, GROW by Organics Unlimited, GROW Month, GROW Scholars, Nonprofit, Organic Bananas, Organic Produce, Organics Unlimited, Produce Marketing, Retail Marketing
Through the funding of the GROW program, your support not only gives hope to those who strive for a better education, but also a safe place to live. Thanks to the GROW program, nonprofits like Project Amigo can fund their boarding home for GROW Scholars at Casa Amiga and offered safe quarters to live while attending the University of Colima. Project Amigo is looking to add bedrooms and bathrooms to Casa Amiga in order to host more students, and with your support we can help them reach their goal. Continue reading
To help promote GROW Month, we have a lovely new recipe utilizing GROW bananas thanks to Lauren and Chrissy, From the Little Yellow Kitchen
. They were inspired to put a healthy spin on banana carrot bread with cranberries
. Adding an element of carrot cake to your banana bread never made healthy taste so good! Continue reading
San Diego, CA (September 18, 2012) At the midpoint of GROW Month, the GROW Program boasts great support from retailers and consumers spreading awareness. Everyone is pitching in to increase sales of GROW label bananas up and down the West coast.
Since GROW Month began, Organics Unlimited has seen significant increase in interest of their GROW label bananas. New in-store, point-of-purchase materials have become available, and are registering well with retail traffic. Retailers are downloading promotional materials on OrganicsUnlimited.com to help educate customers on the benefits of GROW bananas. These brand new POP materials are a great focal point for improving GROW banana displays. (Click the image below to enlarge)
“It is wonderful to see all of this support from our customers,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited and GROW. “The GROW Program means a lot to the communities we are helping, and we are very thankful to all of our customers who share this enthusiasm.”
GROW Month is hosted by Organics Unlimited throughout September and strives to increase sales and awareness of the GROW Program. With each purchase, a portion of the revenue is donated to the GROW Fund, which benefits workers, families and communities in the banana growing regions of Mexico and Ecuador.
Organics Unlimited is helping retailers with sampling events and contests as well as providing point-of-purchase materials, including display signs, recipe cards, banana bags, and more. Not only are retailers getting involved, so are food bloggers looking to create buzz with delicious recipes that call for GROW bananas.
GROW Month is less than a week away and there is still time for you to prepare! There are many ways retailers can participate this year and it’s never too late to begin. From handing out samples to promotional materials or revitalizing your GROW banana display, increasing the awareness of GROW will not only help your store’s sales, but also send a positive message to your customers. Continue reading
The GROW fund started in 2005, and since then it has provided excellent vision clinics for workers and their families in the area where GROW bananas are grown.
Like the GROW dental clinics, volunteers go down to Mexico to help coordinate and manage the vision clinics for those who would like their eyesight evaluated. A worker’s eyesight is extremely important on the job, but poor vision also impacts their lives. Every year GROW provides hundreds of pairs of glasses to bring a clearer world to these workers. Continue reading
San Diego, CA (August 16, 2012) Organics Unlimited will be hosting two separate contests this September to further increase retailer participation during GROW Month. Registration is now open and the company has invited anyone who sells GROW bananas to enter.
GROW Month is a time to spread consumer awareness of how each retailer is helping workers and their families in banana growing regions. By incorporating retailer contests, Organics Unlimited sees great opportunity to maximize sales. “The important thing is to keep in mind who we are helping, but we also want retailers to have fun in the process,” says Mayra Velazquez de Leon, President and Co-Founder of Organics Unlimited.
One of the contests will be judged on how creative, yet informative retailers can make their GROW banana displays. Photo entries must be submitted to firstname.lastname@example.org for judgment by the end of September. The three best displays will receive a prize.
Demo clerks will play an important role within the second contest. Demo clerks of participating retailers are invited to develop a recipe incorporating GROW bananas. The recipes will be judged on taste, originality, and presentation. Retailers must submit their recipes to email@example.com, and include the day and time that they will be serving the recipe to their customers. The three best recipes win. Also, the demo clerk who sells the most GROW bananas for their store on the day they participate in the recipe contest will also earn a prize.
Organics Unlimited is prepared to supply any retailer the point-of-purchase materials necessary to successfully promote GROW Month. “Retailers are encouraged to be as creative as they can, while including elements of information that can help customers understand who they are supporting with each purchase,” states Velazquez de Leon.
Organics Unlimited is a San Diego-based distributor of organic tropical fruit from Mexico and South America, providing GROW-certified bananas. They are USDA certified for the US and Canada through Organic Certifiers. Organics Unlimited offers organic bananas through their traditional label, as well as the GROW label and Fair Trade label. For more information on Organics Unlimited and GROW, visit their websites at www.organicsunlimited.com, www.growbananas.org, or call 619.710.0658.