Have a happy and healthy Memorial Day Weekend! Just because many are accustomed to grilling, doesn’t mean you have to sacrifice your diet. There are many healthy alternatives to have a successful Memorial Day get-together and it’s one of the best ways you can drive interest in bananas. Continue reading
Posted in Blog
Tagged Organic Bananas, Bananas, Retail Marketing, Produce Marketing, Banana Marketing, Memorial Day, Healthy Alternatives
Growing up, many athletes are instilled with the idea that bananas are one of the best pre and post-workout treats. Athletes know they are good for the body, but that doesn’t necessarily mean that they’re on their minds when they go shopping. With summer right around the corner, providing fun and simple facts about bananas targeted to engage athletes and fitness gurus alike will help boost sales. Continue reading
Posted in Blog
Tagged Organic Produce, Organic Bananas, Retail Marketing, Produce Marketing, Banana Marketing, Sports Marketing
San Diego, CA (April 25, 2013) — Chiquita Brands and Organics Unlimited have formed an agreement to supply organic bananas to the US market under the Chiquita® label. This agreement for Organics Unlimited is an expansion of their distribution in the US with organic bananas from Mexico and Ecuador.
The new partnership includes training in both Mexico and Guatemala to synchronize the systems of each company for the organic banana program. All bananas under this agreement will be sold in the US under the Chiquita Organic label, with an emphasis on quality and packaging to meet or surpass the current standards Chiquita has with its retail customers.
Organics Unlimited will continue to supply the US and Canadian markets with organic bananas under the Organics Unlimited label, GROW label, and Fair Trade label. The company has expanded growing operations in the past five years, increasing the available supply of year round organic bananas, plantains, red bananas and coconuts.
ABOUT ORGANICS UNLIMITED
Organics Unlimited is a San Diego-based distributor of organic tropical fruit from Mexico and South America, providing GROW-certified bananas. They are USDA certified organic for the U.S. and Canada through Organic Certifiers. Organics Unlimited offers organic bananas through their traditional label as well as the GROW label and Fair Trade label. For more information on Organics Unlimited and GROW, visit their websites at OrganicsUnlimited.com, GrowBananas.org, or call 619.710.0658.
ABOUT CHIQUITA BRANDS INTERNATIONAL, INC.
Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of nutritious, high-quality fresh and value-added food products – from energy-rich bananas, blends of convenient green salads and other fruits to healthy snacking products. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs approximately 20,000 people and has operations in nearly 70 countries worldwide. For more information, please visit the corporate web site at http://www.chiquita.com.
Mayra Velasquez de Leon stepped into her parents’ banana plantation business when she was just a sixth-grader. She could speak English — and her folks couldn’t — and they needed her help when they began exporting bananas to San Diego from the states of Colima and Jalisco in Mexico in the 1970s.
Velasquez de Leon eventually began working full time for her father, who had found a niche in organic bananas. Continue reading
Bananas may be a staple produce item, but marketers say the category is not always that simple to promote. Packaging remains a key component to marketing. Continue reading
Fair Trade bananas continue to grow within the category thanks to consumer education efforts. In fact, Lauren Brock, communications specialist for Fair Trade USA, Oakland, Calif., said sales of Fair Trade bananas rose 40% from 2010 to 2011. Data from 2012 hasn’t been fully compiled, but Brock expects Fair Trade sales to be bigger than ever. Continue reading
Posted in Industry News
Tagged Fair Trade, Fair Trade Bananas, Organic Bananas, Organic Produce
Posted in Industry News
With the spring season in full force, many of your customers will want to be able to get out, be healthy, trim down, and shape up before beach season. What better time to motivate and inspire healthy living than April 7th on World Health Day? Now is the best time to start heavily promoting healthier alternatives with organic bananas to grab your customer’s attention. Continue reading
We’d like to share with you our Sales Support Kit. At the beginning of the year, we started creating a package that would help you market your organic bananas and increase sales. We are please to announce that the Sales Support Kit is ready and available for you today to download for free. Continue reading
Sampling. One of the quickest ways to gain interest and support from your customers. Letting your customers try a sample of your product, especially organic bananas, is one sure-fire way of bringing in new sales. There are many different ways of how you can test out your produce and the important thing is to make it fun! Continue reading
