San Diego, CA – The GROW Fund, a non-profit certification developed by Organics Unlimited in 2005, has partnered with Produce for Kids in their Power Your Lunchbox Pledge. This one-of-a-kind digital marketing program will take place from August 11 through September 15, inspiring more health conscious lifestyles.
The Power Your Lunchbox Pledge encourages families throughout the U.S. to take a pledge to pack healthier lunches for their children utilizing GROW bananas as one of the participating organizations. For each pledge taken, Organics Unlimited will make a donation to DonorsChoose.org in support of programs that focus on health and wellness classroom projects across the country.
“Organics Unlimited is always looking for new, innovative ways to express the benefits of healthy living through organic bananas,” states President of Organics Unlimited, Mayra Velazquez de Leon. “We are very excited to join Produce for Kids in their efforts to create a healthier nation.”
Tie-ins with back-to-school messaging and healthy eating will be at the forefront of the Power Your Lunchbox Pledge website. A Twitter party will also be held on Wednesday, August 20, 2014, for anyone interested in communicating with the participating produce companies first-hand.