San Diego, CA – Every September Organics Unlimited celebrates GROW Month, a time when more emphasis on the GROW program is placed on consumer awareness. Having raised over $1 million in support for scholarships, educational programs, and health clinics in the banana growing regions of Ecuador and Mexico, GROW Month has become a very important part in retailer promotions.
“Every year we see GROW Month expand among our customers,” states Mayra Velazquez de Leon, President and Founder of Organics Unlimited and GROW. “I have nothing but gratitude towards the enthusiasm and support our customers show for GROW.”
From 2012 to 2013, GROW support increased by almost 250 percent. This year, GROW has raised almost $200,000 in funds to help continue their efforts in social responsibility. Proceeds of the funds go to Children International and Project Amigo to help build opportunities for the workers, their families and their communities.
“It is very important to us that our customers have all the essential tools and information they need to raise the awareness of the GROW program to encourage the efforts supported with the purchase of every organic GROW banana,” says Velazquez de Leon. “We are all working together to change lives for the better.”
Organics Unlimited continues to offer free point-of-purchase materials to their customers. Complete with header cards, recipe cards, and other signage, all items in the free online store by Organics Unlimited is available for free download for self-printing. Printing is available at a reasonable cost. Banana bags are also available for special order.
A recent storm blew through southern Mexico, bringing heavy winds and causing damage to some areas of Colima, including part of the farms that supply Organics Unlimited bananas to the US. In total about 180 acres at El Tesoro, the premiere farm for the company, received some damage. While this definitely can impact availability, every effort is being made to fulfill orders in the normal way. Fortunately with multiple farms under the company’s management, there should be available supply for both immediate and long-term orders.
According to General Manager for Production, Alberto Ramirez, one of the biggest difficulties is the clean up from this type of natural disaster on a farm. And while it is an undertaking to get the damage cleaned up so that the acreage can be back in production, Ramirez has a special connection to the farm he’s now managing. As a former GROW scholar, it was GROW bananas that made it possible for him to continue his studies through the University of Colima and to now be in the position he is in. And one of the things that all GROW scholars learn is the value of giving back to their communities.
On Saturday, Ramirez organized a team of current GROW students to come to the Organics Unlimited farms and volunteer their services to help in the clean-up efforts. 17 of the current scholars spent the day clearing the downed banana plants, salvaging what could be kept and clearing debris. While the work was hard, the atmosphere and attitude of these young people showed the true connection that is developed between these scholarship recipients and their sponsor – GROW. After many years together, this is truly a community that is here to support each other. And it’s a silver lining to a devastating storm for Organics Unlimited.
Thank you for your support
We learned from the movie Frozen that there is nothing better than sisterly love. Sisters Day is August 3, and we wanted to spread the love of our yellow organic banana sisters: plantains and red bananas. Each with their own unique properties, they both taste great and provide different options for foodies than they are accustom to. Continue reading
San Diego, CA – The GROW Fund, a non-profit certification developed by Organics Unlimited in 2005, has partnered with Produce for Kids in their Power Your Lunchbox Pledge. This one-of-a-kind digital marketing program will take place from August 11 through September 15, inspiring more health conscious lifestyles.
The Power Your Lunchbox Pledge encourages families throughout the U.S. to take a pledge to pack healthier lunches for their children utilizing GROW bananas as one of the participating organizations. For each pledge taken, Organics Unlimited will make a donation to DonorsChoose.org in support of programs that focus on health and wellness classroom projects across the country.
“Organics Unlimited is always looking for new, innovative ways to express the benefits of healthy living through organic bananas,” states President of Organics Unlimited, Mayra Velazquez de Leon. “We are very excited to join Produce for Kids in their efforts to create a healthier nation.”
Tie-ins with back-to-school messaging and healthy eating will be at the forefront of the Power Your Lunchbox Pledge website. A Twitter party will also be held on Wednesday, August 20, 2014, for anyone interested in communicating with the participating produce companies first-hand.
When your customers shop the produce aisles, they’re looking for quality, freshness and appeal. What they see that looks at the peak of ripeness without being past its prime is what they will often buy. So the more that they can rely on your stores for “perfectly fresh” produce choices, the more they will come back specifically to fill their carts with good tasting bananas, tomatoes, melons and peppers. Continue reading