At the United Fresh 2013 post-show Produce Marketing & Merchandising Conference, there were two presentations that focused on the country’s changing demographics: one on the growing multicultural population and one on how the ages of consumers will shift in the next 10 years. The good news for produce is that both of these trends can lead to increased category sales if the department takes advantage of the opportunities. Continue reading
Analyzing scan data from almost 3,800 California supermarkets, the latest Market Report from the Fresh Produce & Floral Council showed that fresh fruit and vegetable sales volume grew by 4 percent in 2012 while there was a 1 percent increase in retail dollar sales. Continue reading
Capitalize on the difference between organic versus conventional bananas; this is one of the Five Points to Drive Sales. As one of the most valuable tools in your arsenal, pushing the organic benefits will truly place the advantage on your produce. Many consumers know of organic just by name and not by facts. Help your customers understand the difference and it will help you increase your organic sales. Continue reading
For the fourth topic of our Five Points to Drive Sales plan, we will be discussing how to strategically display your product to your advantage. By selling the nutritional benefits, making your produce more convenient, and cross marketing alternative uses, you have a good start. Including engaging displays around your store will increase your traffic to the produce section, meaning more organic banana sales. Continue reading
Consumers are finding more and more occasions to eat fresh fruits and retailers might be wise to try to capitalize on this trend.
That’s the takeaway message of a two-year study recently completed by The NPD Group, a leading market research company headquartered in Rosemont, IL. Darren Seifer, who has been an NPD food and beverage industry analyst for the past six years, said that fresh fruit consumption is climbing the charts, largely fueled by changing demographics in the United States. But he said increased awareness of health concerns is also a driving factor. Continue reading
Official organic sales figures from 2012 won’t be finalized until around the end of March, but the industry anticipates strong year-on-year improvement.
“Indications are that organic food sales continued to have strong growth during 2012 and are likely to have met the projected 9% increase over 2011 sales predicted in the Organic Trade Association’s 2012 Organic Industry Survey,” said Christine Bushway, executive director of the Brattleboro, Vt.-based OTA. Continue reading
All signs point to increased organic sales in the United States and Canada in 2012, according to the Organic Trade Association, headquartered in Brattleboro, VT.
Barbara Haumann, senior writer and editor for the OTA, told The Produce News that the organization’s annual survey, which is done early each year to collect data from the previous year, is not compiled and ready for release until March or April. Continue reading
Here at Organics Unlimited, we are always striving to ensure the best experience possible for our customers. We understand the challenges of efficiently displaying a product for maximum sales, so we’ve streamlined the process online.
In order to encourage as much communication as possible, we are granting accessibility of all our point-of-purchase display materials online. Everything you need at your disposal with a click of a button. Did we mention it’s free?
Our new display merchandising storefront allows any of our customers to download our point-of-purchase materials to print in stores or have them printed by a third party and shipped. All of our materials are updated as they become available. Currently we offer:
- Recipe Cards – A series of four recipe cards can be downloaded or purchased for printing. These cards are banana recipes, and have information about GROW on the reverse side. They’re perfect for inspiring customers at POP to buy bananas for cooking.
- Header Cards – Place in the middle of your banana display, header cards help attract attention and provide a unique area for pricing of your organic bananas. Available cards talk about health benefits, quality and sustainability. Once printed, current pricing can be added to the card with a marker.
- Display Signs – Designed specifically to promote GROW bananas, these signs provide shoppers much needed information on the benefits they are providing to farm workers with the purchase of each banana. These display signs, available in two sizes, can be used at any time throughout the year.
Please contact your sales representative for login and password details or give us a call at (619) 710-0658.
Click here to access the Organics Unlimited POP online store.
Click here to access Fair Trade USA’s POP online store.
If you’d like to be involved and to learn more about Organics Unlimited, GROW, or how you can obtain Fair Trade Label Organics Unlimited bananas, visit OrganicsUnlimited.com, GROWBananas.org, or call (619) 710-0658.
Be sure to follow Organics Unlimited on Facebook and Twitter as well as GROW on Facebook and Twitter!
After a spring of supply disruptions and a surprisingly strong summer, banana industry sources report a stable fall market that should strengthen at least through early 2013.
“The crop is good with good quality and growing conditions,” said Dennis Christou, vice president marketing for Coral Gables-based Del Monte Fresh Produce.
Bil Goldfield, communications manager for Westlake Village, Calif.-based Dole Fresh Fruit, said he expects supplies to remain consistent until the end of the year. Continue reading
We are very excited for Fresh Summit 2012 and invite anyone attending in Anaheim, CA this year to come say hello at booth #816. We want to meet our customers face-to-face as well as see new faces. What better place to do that than at Fresh Summit. We look forward to connecting with you, catching up, and updating you on everything happening at Organics Unlimited. Continue reading