Tag Archives: Produce Marketing

Organic Conversations Grow at the PMA 2015 Fresh Summit

Organics Unlimited 2014 PMA Fresh Summit

Leading into the PMA 2015 Fresh Summit Convention & Expo in Atlanta on October 23-25, there’s a lot of buzz about what attendees can expect from exhibitors and speakers. More than 3,900 retail and foodservice buyers will be attending. They will browse the more than 1,000 exhibitor booths and displays, attend the 15 workshops and share ideas with other industry professionals on what’s trending in fresh produce for the 2016 year. Continue reading

Bringing More Customers to the Produce Aisle

Banana Granola Cereal

Data from a 2015 FMI inaugural Power of Produce report shows that 99% of households buy vegetables and 98% buy fruit. That’s good news for the health of our country! However, only two-thirds of consumers polled said they shop the produce department frequently. According to a recent Supermarket News article, perhaps it’s time to rethink the produce department. While we oftentimes create cross-promotional displays in other locations (such as the cereal aisle or end displays), perhaps we should be encouraging customers – especially that one-third who don’t already do – to make frequent trips to the produce aisle for many of their grocery needs. Continue reading

Plan Ahead for a Fruitful 2015 with Organic Bananas

Plan Ahead for a Fruitful 2015 with Organic Bananas

It’s been a great 2014, and we are thankful for all our customers and GROW supporters who continue to choose Organics Unlimited. As we move into 2015, we promise to keep delivering only the freshest, most delicious sustainable organic bananas on the market. What are your objectives for 2015 and how can you plan ahead? Continue reading

Begin Healthy Eating Habits Before the New Year with Organic Bananas

Begin Healthy Eating Habits with Organic Bananas

With the holiday season in full swing, that doesn’t mean your customers have to worry about all the delicious foods interrupting healthy eating habits. Provide opportunities that remind your customers that they don’t have to wait until the New Year to get in the shape they desire. Continue reading

Promote Organic Bananas Year-Round

Promote Organic Bananas Year-Round

There are many fruits that are seasonal, but organic bananas are one of the few that can be grown year-round. Give your customers continuous reasons to buy organic bananas throughout the year in your weekly e-mail newsletters. They are an invaluable resource that can provide opportunities for your customers to learn more about your products and gain perspective on unique benefits. Continue reading

Extend Your Outreach on Social Media

Extend Your Outreach on Social Media

Continuing our conversation from last week, retail marketing must go beyond traditional means and onto the World Wide Web. Social media is a booming, easily available resource for retailers to engage with customers and if you’re not on it, you need to be. Continue reading

Reach Customers Digitally to Gain More Traffic Online and In-Store


We live in an age where food isn’t just consumed physically, but also through information. More than ever, consumers want to know more about what they are digesting and where it comes from. Aside from labeling products organic, your website can be a fantastic hub for customers to learn more about them. Continue reading