Tag Archives: Produce Marketing

Perfectly Fresh Means Happier Customers

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When your customers shop the produce aisles, they’re looking for quality, freshness and appeal.  What they see that looks at the peak of ripeness without being past its prime is what they will often buy. So the more that they can rely on your stores for “perfectly fresh” produce choices, the more they will come back specifically to fill their carts with good tasting bananas, tomatoes, melons and peppers.  Continue reading

Organic Bananas are Naturally Delicious

Organic Bananas are Natural Delicious

It’s without a doubt that organic bananas taste considerably better than conventional bananas. Thanks to the organic growing process, and the fact that ours come from as close as Mexico, the fruit tastes better and fresher. Simply put, organic bananas are naturally delicious. Use this to your advantage when selling organic bananas to your customers.  Continue reading

5 Great Banana Recipes for a 4th of July Picnic

5 Great Banana Recipes for a 4th of July Picnic

Tomorrow is the big day, the 4th of July. But today, July 3, is one of the largest shopping days of the year. While some of your customers may throw a backyard BBQ or go to the beach, many will be going to a park to enjoy the fireworks. A lot of people will want to get to the parks early to grab a good seat, which will most likely involve a picnic basket or an array of food items. Provide them with these five recipes that are great for a picnic atmosphere.

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Why Athletes Need Bananas

Why Athletes Need Bananas

In celebration of the 2014 World Cup in Brazil, and with Mexico clinching a spot in the second stage, we must celebrate athletes. Athletes make up a major part of who buys bananas, and with good reason. Of course we are always told that bananas are important for you if you’re involved with any athletic activity, but why exactly? Find out after the break.  Continue reading

Celebrate the Summer Sun with Organic Bananas

Celebrate the Summer Sun with Organic Bananas

Summer is here as of June 21. More than ever, your customers will be actively out and about. This gives you the perfect opportunity to promote organic bananas. They are the all natural fruit that provides hours of energy and the perfect portable snack.  Continue reading

8 Simple Banana Recipes to Use for In-Store Sampling

9 Simple Recipes to Use for Sampling In-Store

Everyone knows what bananas taste like, but in addition to a taste test between conventional and organic bananas, create unique sampling opportunities to catch your customers off guard in a positive way.

Not only will fun, prepared samples direct your customer’s eye to the produce section, but they will also provide a great cross promotional opportunity with other products in your store(s).

After the break, check out these eight great banana recipes you can easily prepare in your store as samples without any hassles. Continue reading

Go Bananas for Teacher Appreciation Week

Bananas Teacher Appreciation Week

Happy Teacher Appreciation Day, and Week! We know students mostly identify apples with teachers, but why not give students the idea to go outside the box and give their teacher a banana this year? Both fruits are naturally fat free, but bananas have the same amount, if not more of all vitamins – and in our opinion taste better. Continue reading

Encourage and Reward Kids to Live a Healthy Lifestyle

Create a Kids Program to Encourage and Reward Healthy Eating

Adult consumers are becoming more health conscious each day. That means they will be focusing more attention on your produce section, but what about their children? We know that kids can be picky eaters at times, so why not reinforce the benefits of healthy eating with positive merchandising and signage?  Continue reading

Heat Up Your Produce Sales with Tropical Fruits

Heat Up Your Produce Sales with Tropical Fruits

Take your customer away to a tropical land by promoting organic bananas and coconuts, as well as other warm destination fruits such as plantains and red bananas. Tropical fruits bring a bit of the exotic to shoppers throughout the year.
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Merchandise Your Organic Bananas in Preparation for Spring

Merchandise Your Organic Bananas in Preparation for Spring

The first day of spring is quickly approaching. With daylight saving time now taking into effect, your customers will want to be out and about more often, which means they will need to keep their energy levels up. Help your customers maintain their active lifestyles with organic bananas and make sure you provide them with reasons to keep coming back for more through informative merchandising. Continue reading