In the world of produce sales, bananas are consistently a top-seller. However, it is important to remain proactive in increasing banana sales and keep them top-of-mind for customers. How are you merchandising the high quality, organic bananas you sell, and communicating that they are grown sustainably with a concern for the environment and for communities?
Successful merchandising can help you sell more organic bananas. Here, we pull together some of our tried-and-true tips and tricks that we’ve accrued over our decades of selling organic bananas. Continue reading
There is nothing better than a perfectly ripe, sweet banana, just like the ones that Organics Unlimited is proud to provide. But what goes into the making of a perfect banana? There are many factors that play into quality when growing and shipping organic bananas.
At Organics Unlimited, our focus on quality starts at the very beginning, with the soil meeting certain conditions that allow us to certify our bananas as organic. When a banana begins its journey from our farms to your table, the very first step after picking is washing and packing. It is then that the bananas are ready for transport and storage. Because bananas undergo biochemical reactions as they mature, it is particularly important that attention is paid to transport and storage conditions. Continue reading
We all know that fruits and vegetables are a key component to a healthy diet, and now we have more research that shows why produce is so important.
A new study in the American Chemical Society’s Journal of Agricultural and Food Chemistry demonstrates new understanding of how bananas make and store carotenoids, a compound found at various levels within bananas. Carotenoids are important vitamin precursors for eye health because they are converted to vitamin A in the liver, which promotes good eyesight. These findings could help scientists develop banana varieties that have higher amounts of carotenoids, leading to enhanced health benefits for consumers. Continue reading
In a recent issue of The Packer, Pamela Riemenschneider reported that grocery store chain Aldi pledges healthy changes throughout its store. Checkout lanes will be stocked with nuts, trail mix, granola bars and other healthy options instead of chocolate bars and candy. Other healthy changes include partnering with registered dietitians to provide healthy eating tips and recipes, expanding the selection of organic meat and produce, and highlighting nutritional facts on private-label packages.
“The industrywide push for health and wellness has retailers trying to figure out where they want to brand themselves,” the article reports.
In the same issue of The Packer, Tom Karst writes that a Robert Wood Johnson Foundation report shows that among the schools studied that shifted their lunch programs to provide healthier options, school meals chosen by students were 29% healthier in nutritional value than previously. Additionally, there was no difference in school lunch participation – this means that the same number of students ate the lunch offerings from the schools instead of bringing their own items.
What do these two articles tell us?
It means that people – youth and adults – will eat healthier if given the option to do so. Many retailers are seeing that customers are demanding healthier options and many schools are noticing that students will choose healthier options when provided the opportunity. This information can be used by Organics Unlimited’s retailers in understanding how to incorporate organic bananas and other fresh produce into advertising, featured displays and more. And distributors may begin to notice shifts in produce orders accordingly.
Consider how to capitalize on health and wellness trends using organic bananas – it will create a win-win for retailers and customers.
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As most Organics Unlimited retailers and distributors know, a percentage derived from the purchase of each box of GROW organic bananas is earmarked for the GROW Fund. The GROW Fund was created in 2005 to allow Organics Unlimited and its customers to give back to the communities near Organics Unlimited’s banana farms. Over the past decade, through retailer and distributor support, GROW organic banana purchases have provided over $2 million in aid for these communities in Mexico and Ecuador.
Organics Unlimited and GROW have been longtime supporters of Project Amigo, a nonprofit that helps provide access to education for youth in the state of Colima, Mexico. We are pleased to announce that Organics Unlimited has approved a grant of $150,000 to Project Amigo for 2016 program support. Continue reading
In a recent article, the Supermarket News asked multiple grocery chains what is the one thing the produce department would do to increase produce sales. Many answers included education. Produce managers understand the value of educating their staff on various fruits and vegetables so staff can in turn educate customers.
“How do I educate my customers more?” wonders Roman Teig, produce manager at Hy-Vee. “Because right now everyone wants to know where their food’s coming from. Customers want that connection.” Continue reading
Winter is a difficult time for banana crops. Banana plants are tropical and thrive in warm climates. When temperatures drop, growers everywhere experience slower production rates, which leads to banana shortages and higher prices for consumers. Continue reading