A wide-ranging study of teen consumption trends states that more teens are choosing organic food compared with two years ago.
Minneapolis-based Piper Jaffray & Co. recently released its 26th semi-annual “Taking Stock With Teens” consumer research project . The study found that 39% of teens reported they ate organic food compared with 33% two years ago. Continue reading
Mayra Velazquez de Leon stepped into her parents’ banana plantation business when she was just a sixth-grader. She could speak English — and her folks couldn’t — and they needed her help when they began exporting bananas to San Diego from the states of Colima and Jalisco in Mexico in the 1970s.
Velasquez de Leon eventually began working full time for her father, who had found a niche in organic bananas. Continue reading
Letting your customers know the difference between organic and conventional can be an important step in their grocery shopping process. The term organic refers to the way farmers grow and process agricultural products. Here is a break down of conventional growing versus organic growing:
|Apply chemical fertilizers to promote plant growth.
||Apply natural fertilizers, such as manure or compost, to feed soil and plants.
|Spray insecticides to reduce pests and disease.
||Use beneficial insects and birds, mating disruption or traps to reduce pests and disease.
|Use herbicides to manage weeds.
||Rotate crops, till, hand weed or mulch to manage weeds.
|Give animals antibiotics, growth hormones and medications to prevent disease and spur growth.
||Give animals organic feed and allow them access to the outdoors. Use preventive measures — such as rotational grazing, a balanced diet and clean housing — to help minimize disease.
Many consumers may not know the difference of organic versus conventional. The only foods that can be considered organic will be labeled accordingly by the USDA’s organic standards.
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San Diego, CA (January 18, 2012) — Building on the thought that most people are fascinated and inspired by the quotes of famous people, Organics Unlimited is launching a new marketing campaign for 2012 that will provide words of wisdom to the industry, and to consumers. The first ads and merchandising materials break this month, quoting Aristotle, “Quality is not an act. It’s a habit.”
“The quality message takes us back to basics in the way we operate and we know our customers want to operate,” says Organics Unlimited president Mayra Velazquez de Leon. “We work continually on improving the quality of everything we do, from farming techniques to customer service and delivery. When we talk to management at the distributor and retailer level, they are also focused on changing habits and making improvements in the new year.”
During the first quarter of this year, Organics Unlimited will be running Famous Quote ads in both print and online media. Selected ads will appear without the name of the person being quoted. The first person to see each “omission” and post where they saw it on the company’s Facebook wall will receive a gift card.
This year’s Famous Quotes campaign will include attractive point of purchase materials as well as merchandising ideas that give shoppers incentive to use an increasing number of organic bananas – already the most popular item in the produce department. Store merchandisers and produce managers can get ongoing ideas by following Organic Odes at www.organicsunlimited.blogspot.com. Organics Unlimited has added a recipe section to their Facebook (http://www.facebook.com/OrganicsUnlimited?sk=notes) to provide additional ideas at both the store and consumer level.
Organics Unlimited is a San Diego-based distributor of organic produce from Mexico and South America, providing GROW-certified bananas. They are USDA certified for the US and Canada through Organic Certifiers. Organics Unlimited offers organic bananas through their traditional label as well as the GROW label. For more information on Organics Unlimited and GROW, visit their website at www.organicsunlimited.com or call 619.710.0658.