In the world of produce sales, bananas are consistently a top-seller. However, it is important to remain proactive in increasing banana sales and keep them top-of-mind for customers. How are you merchandising the high quality, organic bananas you sell, and communicating that they are grown sustainably with a concern for the environment and for communities?
Successful merchandising can help you sell more organic bananas. Here, we pull together some of our tried-and-true tips and tricks that we’ve accrued over our decades of selling organic bananas. Continue reading
In a recent article, the Supermarket News asked multiple grocery chains what is the one thing the produce department would do to increase produce sales. Many answers included education. Produce managers understand the value of educating their staff on various fruits and vegetables so staff can in turn educate customers.
“How do I educate my customers more?” wonders Roman Teig, produce manager at Hy-Vee. “Because right now everyone wants to know where their food’s coming from. Customers want that connection.” Continue reading
Leading into the PMA 2015 Fresh Summit Convention & Expo in Atlanta on October 23-25, there’s a lot of buzz about what attendees can expect from exhibitors and speakers. More than 3,900 retail and foodservice buyers will be attending. They will browse the more than 1,000 exhibitor booths and displays, attend the 15 workshops and share ideas with other industry professionals on what’s trending in fresh produce for the 2016 year. Continue reading
Data from a 2015 FMI inaugural Power of Produce report shows that 99% of households buy vegetables and 98% buy fruit. That’s good news for the health of our country! However, only two-thirds of consumers polled said they shop the produce department frequently. According to a recent Supermarket News article, perhaps it’s time to rethink the produce department. While we oftentimes create cross-promotional displays in other locations (such as the cereal aisle or end displays), perhaps we should be encouraging customers – especially that one-third who don’t already do – to make frequent trips to the produce aisle for many of their grocery needs. Continue reading
It’s been a great 2014, and we are thankful for all our customers and GROW supporters who continue to choose Organics Unlimited. As we move into 2015, we promise to keep delivering only the freshest, most delicious sustainable organic bananas on the market. What are your objectives for 2015 and how can you plan ahead? Continue reading
With the holiday season in full swing, that doesn’t mean your customers have to worry about all the delicious foods interrupting healthy eating habits. Provide opportunities that remind your customers that they don’t have to wait until the New Year to get in the shape they desire. Continue reading
There are many fruits that are seasonal, but organic bananas are one of the few that can be grown year-round. Give your customers continuous reasons to buy organic bananas throughout the year in your weekly e-mail newsletters. They are an invaluable resource that can provide opportunities for your customers to learn more about your products and gain perspective on unique benefits. Continue reading