Tag Archives: Retail Marketing

Organic Produce Display Signs with Design in Mind

organic produce sign graphic design retail

With the many available produce options to offer customers, what can you do to grab their attention? Is it with discounts? Could it be in the way you display products? Location? Or maybe it’s the right sign? We spoke with graphic designer Nate Grundmann from Sacramento Natural Foods Co-op, a seller of Organics Unlimited and GROW organic bananas – their number one selling produce item, to hear from a retail perspective what goes best into creating compelling visuals that sell produce as well as additional tips in managing signage. Continue reading

How to Educate Your Staff and Customers about Organic Bananas

PCC Natural's Healthy Living Fair

In a recent article, the Supermarket News asked multiple grocery chains what is the one thing the produce department would do to increase produce sales. Many answers included education. Produce managers understand the value of educating their staff on various fruits and vegetables so staff can in turn educate customers.

“How do I educate my customers more?” wonders Roman Teig, produce manager at Hy-Vee. “Because right now everyone wants to know where their food’s coming from. Customers want that connection.” Continue reading

Bringing More Customers to the Produce Aisle

Banana Granola Cereal

Data from a 2015 FMI inaugural Power of Produce report shows that 99% of households buy vegetables and 98% buy fruit. That’s good news for the health of our country! However, only two-thirds of consumers polled said they shop the produce department frequently. According to a recent Supermarket News article, perhaps it’s time to rethink the produce department. While we oftentimes create cross-promotional displays in other locations (such as the cereal aisle or end displays), perhaps we should be encouraging customers – especially that one-third who don’t already do – to make frequent trips to the produce aisle for many of their grocery needs. Continue reading

GROW Partners with Produce for Kids

produce-for-kids-logo-web

GROW has partnered with Produce for Kids in its Power Your Lunchbox campaign. This digital marketing program aims to inspire more health-conscious lifestyles. This year, the Power Your Lunchbox campaign coincides with the 10th anniversary celebrations of GROW Month, happening in September.

The Power Your Lunchbox campaign, scheduled for August 3 through September 18, encourages families and individuals to take a pledge to pack healthier lunches during the back-to-school season, utilizing GROW bananas and other participating healthy brands. For each pledge taken, Organics Unlimited and other sponsor brands will make a donation to Feeding America® children’s programs that focus on health and wellness across the country.

Retailers, media and other trade organizations can support the Power Your Lunchbox program by joining GROW and Produce for Kids in a Twitter party at 6 p.m. PT on Wednesday, August 12.  You can find the party on Twitter by following for #poweryourlunchbox hashtag.

Other back-to-school messaging and healthy eating tips will be available from GROW throughout the Power Your Lunchbox campaign.

You can get involved in sharing the message of GROW during the Power Your Lunchbox campaign and GROW Month using #GROWTURNS10 on TwitterFacebook or Instagram.

For more information on how you can help support please visit our GROW website. You may also follow GROW on Facebook and Twitter for more updates.

To learn more about our organic bananas and how you can supply them in your store, please visit OrganicsUnlimited.com.

You may also follow Organics Unlimited on Facebook and Twitter for more news.

Plan Ahead for a Fruitful 2015 with Organic Bananas

Plan Ahead for a Fruitful 2015 with Organic Bananas

It’s been a great 2014, and we are thankful for all our customers and GROW supporters who continue to choose Organics Unlimited. As we move into 2015, we promise to keep delivering only the freshest, most delicious sustainable organic bananas on the market. What are your objectives for 2015 and how can you plan ahead? Continue reading

Promote Organic Bananas Year-Round

Promote Organic Bananas Year-Round

There are many fruits that are seasonal, but organic bananas are one of the few that can be grown year-round. Give your customers continuous reasons to buy organic bananas throughout the year in your weekly e-mail newsletters. They are an invaluable resource that can provide opportunities for your customers to learn more about your products and gain perspective on unique benefits. Continue reading

Extend Your Outreach on Social Media

Extend Your Outreach on Social Media

Continuing our conversation from last week, retail marketing must go beyond traditional means and onto the World Wide Web. Social media is a booming, easily available resource for retailers to engage with customers and if you’re not on it, you need to be. Continue reading